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Asap Showroom - detail

OUR HISTORY

The origins of Special Holding date back to the 1980s , a time when the founding partners of the business started to import shoes and clothing brands which they found in Europe, the USA and Japan into Italy. 

Asap Showroom - detail
George Cox
Dr. Martens
Underground

Following many years of hard work dedicated to building a truly authentic channel of wholesale distribution throughout Italy, many of these brands were to become well known household names with iconic status in the world of fashion. 

UGG Store - Florence

Gradually, and after constantly searching the globe for new products bringing freshness to the market, the business expanded to omni-channel distribution along with a host of other interests encompassing investment in commercial and residential real estate acquisition, development , design and management. 

Palazzo San Niccolò
Asap Showroom - WS
Palazzo San Niccolò - ASAP
LA - view
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